How Ivan Broke Into Sports Marketing at 18 Without a Degree

At just 18 years old, Ivan set his sights on breaking into the creator economy, specifically in sports marketing. Unlike many aspiring professionals, he didn’t wait for a degree—he took action.

Building a Personal Brand Online

Before meeting Creator Careers founder and CEO Alex Lewis, Ivan had already started building his personal brand on Twitter, showcasing his spec work and freelance projects for university clients. His online presence helped him gain visibility and credibility in the industry at a young age.

From Intern to Full-Time Sports Marketing Professional

During his time at Kennesaw State University, Ivan worked with Alex as an intern, gaining real-world experience. His hard work and persistence paid off when he was offered full-time role with Georgia State University Athletic Department.

Navigating the Job Offer Process

When it came time to negotiate and interview, Ivan leaned on Alex for guidance, ensuring he made the right decisions. Thanks to strategic advice and preparation, he successfully landed a full-time role in sports marketing—without a degree at the age of 18!

Expanding His Skillset & Future Growth

Fast forward three years later, Ivan is now working at Georgia State University, where he has expanded his expertise to include photo and video production for the athletic department. His diverse skillset not only makes him more valuable but also increases his revenue potential for future opportunities.

Key Takeaways from Ivan’s Journey

✅ Building a personal brand online can open doors to career opportunities.

✅ Persistence & intention are key to breaking into the industry without formal training.

✅ Gaining real-world experience early can lead to full-time roles faster.

Follow Ivan on Twitter | View Ivan's Portfolio

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